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Terms of Use & Guidelines

À¶Ý®ÊÓƵ utilizes social media to share information and stories that inform, inspire, and engage the community, while highlighting the impact of education and the mission of À¶Ý®ÊÓƵ.  We welcome respectful dialogue and are committed to protecting the privacy and rights of À¶Ý®ÊÓƵ students, employees, and alumni. Engagement with official À¶Ý®ÊÓƵ social pages or accounts must follow any applicable Board Policy and these terms of use and guidelines. These terms and guidelines apply to all users. Official À¶Ý®ÊÓƵ-sponsored accounts are social media profiles and accounts that represent official programs, departments, offices, or initiatives directly connected to À¶Ý®ÊÓƵ. 

Please read through the following terms of use before participating with any of À¶Ý®ÊÓƵ’s social media pages or accounts.

1. Be Respectful & Professional

Treat others with kindness and respect. À¶Ý®ÊÓƵ does not tolerate hate speech, harassment, bullying, or personal attacks toward individuals or groups based on race, color, national origin, sex, religion, disability, age, sexual orientation, gender identity, or any other protected characteristic under federal or state law in connection with its social media pages or accounts. Content that is discriminatory, explicit, abusive, threatening, incites violence, or otherwise violates our policies or applicable laws may be removed, and repeat offenders may be blocked or reported.

2. Stay on Topic

Keep comments relevant to the post and the purpose of our social media channels. Content that promotes unrelated causes, political candidates, commercial products, or off-topic agendas may be removed to keep the page focused on À¶Ý®ÊÓƵ’s mission and services.

3. Follow Privacy, Compliance, Copyright & Confidentiality Laws

Do not share personal or protected information, including student IDs, grades, medical details, or private contact information, in accordance with privacy laws, including FERPA (Family Educational Rights and Privacy Act) and HIPAA (Health Insurance Portability and Accountability Act). Always obtain proper permissions to share photos, videos, or copyrighted materials and credit the source appropriately. Never post confidential or proprietary information about À¶Ý®ÊÓƵ or its community members.

4. Content

Content should reflect À¶Ý®ÊÓƵ’s mission and values. Posts should be timely, accurate, accessible, and relevant. Accounts with no activity for 90 days or more may be inactivated. Content should be accessible to all users, and adhere to the Americans with Disabilities Act, for example, use alternative text for images and captions for videos.

5. Content Moderation Rights

À¶Ý®ÊÓƵ reserves the right to hide, remove, report, or request removal of any comments, posts, or content that violates these terms of use, guidelines, or any applicable À¶Ý®ÊÓƵ policy or law. Repeated violations may result in users being blocked or banned from À¶Ý®ÊÓƵ platforms. If you encounter inappropriate behavior or content on our channels, please report it immediately via Direct Message (DM) or email   marcom@mclennan.edu.

6. Follow À¶Ý®ÊÓƵ's Computer Use Policy

Employees should use À¶Ý®ÊÓƵ social media accounts only for official purposes related to instruction, service, or communication aligned with À¶Ý®ÊÓƵ’s mission. Account administrators must not conduct any personal activity under the guise of official accounts.

7. Follow Brand Standards

Use official naming standards, logos, and graphics that represent and adhere to our logo guidelines. The Office of Marketing & Communications can provide guidance with graphics and design. This helps ensure a consistent and professional representation of the College across all platforms.

8. Crisis Communications

In times of emergency, we will use  MyAlert and our social media to share official updates. Please avoid spreading unverified information.

9. Disclaimer

À¶Ý®ÊÓƵ is not responsible for user-generated content posted to its social media channels. Opinions expressed by followers or commenters do not necessarily reflect the views of À¶Ý®ÊÓƵ.

10. Platform Terms of Use & Standards

Program Account Request Process

All official À¶Ý®ÊÓƵ social media accounts must be coordinated with the Marketing & Communications Specialist in Marketing & Communications to ensure compliance with À¶Ý®ÊÓƵ policies, branding standards, and social media guidelines. Please note that state law does not allow the College to use  TikTok  as a social media platform or for creating videos. Creating and managing a successful social media page requires careful planning, management, and resource allocation. Before you begin to use social media on behalf of À¶Ý®ÊÓƵ, please obtain approval and follow the steps below.

1. Review Effective Use Practices.
2. Discuss with your supervisor who will be responsible for managing the account, updating posts, and responding to comments/questions.
3. Contact  marcom@mclennan.edu to discuss goals and set up the account.